• HOME
  • SHOP
testbank logo 1 1 testbank logo 1 1
  • English
    • Deutsch
    • French
    • Requires WPML plugin
  • Country
    • United States (USD)
    • Deutschland (EUR)
    • Japan (JPY)
0 items / $0.00
Menu
testbank logo 1 1 testbank logo 1 1
0 items / $0.00
  • SCIENCES & TECHNOLOGY
    • Microbiology/Biology
    • Environmental Science
    • Computing Technology
    • Anatomy & Physiology
    • Information Technology
    • Pediatric Primary
    • Research Method
    • Basic Chemistry
    • Marine Biology
    • Science Fiction
    • Biochemistry
    • Embryology
    • Hematology
    • Photography
    • Philosophy
    • Astronomy
    • Pathology
    • Biology
    • Physics
    • Math
  • BUSINESS & MANAGEMENT
    • Business
    • Accounting
    • Marketing
    • Statistics
    • Banking
    • Management
    • Personal Finance
    • Employment law
    • Financial Accounting
    • Taxation of Business
    • Business Statistics
    • People Management
  • HUMANITIES & SOCIAL SCIENCES
    • Abnormal Child & Psychology
    • Psychology
    • Sociology
    • Education Teaching
    • Zoology
    • Audiology
    • Politics
    • Geography
    • Pathophysiology
    • Religion
    • Cinematography
    • Abnormal Behavior
  • SALES & MARKTTING
    • Differential Diagnoses
    • Creative Thinking
    • Food & Culture
    • Primary Care
    • Organizations
    • Radiologic
    • Music
    • Mass Media
    • Database
    • Forecasting
    • Adolescence
    • Finance
    • Data Analysis
    • Discovering
    • Investment
    • Language
  • STRUCTURE & FUNCTION
    • Understanding Dying
    • Home Improvement
    • Travel And Tourism
    • Web Development
    • Thriller & Suspense
    • Illustrated Anatomy
    • Social work
    • Web Design
    • Financial
    • Essentials
    • LPN to RN
    • Auditing
  • HEALTH PROFESSIONS
    • Nursing
    • Pharmacology / Surgical
    • Surgical Technology
    • Health & Disease
    • Blood Banking
    • Medical
    • Medicine
    • Emergency Care
    • Nutritional Care
    • Dental Materials
    • Cancer
  • HUMANITIES
    • Communication
    • Economics
    • Education
    • History
    • Human Development
    • Human Physiology
    • Human Sexuality
    • Criminal Justic
    • Living with Art
    • Art
    • Leadership
    • Learning
    • Legal Environment
    • Lifespan
    • Relationship
  • EXAMS
    • Physical Exams
    • Engineering Exams
-18%
Marketing International Edition 16th Edition By G. Tomas Test Bank
Click to enlarge
Home Marketing Marketing, International Edition 16th Edition By G. Tomas- Test Bank
Marketing Principles 2nd Edition By William M. Pride – Test Bank
Marketing Principles 2nd Edition By William M. Pride – Test Bank $55.00 $45.00
Back to products
MKTG 5th Edition By Charles W. Lamb – Test Bank
MKTG 5th Edition By Charles W. Lamb – Test Bank $55.00 $45.00

Marketing, International Edition 16th Edition By G. Tomas- Test Bank

$55.00 $45.00

— OR —

Compare
SKU: 8765342 Category: Marketing
Share:
  • Description
  • Reviews (0)
  • Shipping & Delivery
Description

Marketing, International Edition 16th Edition by G. Tomas- Test Bank

Chapter 11—Strategic Product Management

ESSAY

1. Compare and contrast line extensions and product modifications.

ANS:
Answer not provided.

PTS: 1 DIF: Moderate
NAT: AACSB: Analytic | CBE: Model Product TYP: Knowledge

2. Identify and describe the three major ways to modify existing products, and give an example of each.

ANS:
Answer not provided.

PTS: 1 DIF: Easy
NAT: AACSB: Analytic | CBE: Model Product TYP: Knowledge

3. List and discuss the major phases of the new-product development process.

ANS:
Answer not provided.

PTS: 1 DIF: Moderate
NAT: AACSB: Communication | CBE: Model Product TYP: Knowledge

4. Discuss the role of new-product development in the marketing mix. Why is new-product development an important issue?

ANS:
Answer not provided.

PTS: 1 DIF: Difficult
NAT: AACSB: Analytic | CBE: Model Product | CBE: Model Strategy
TYP: Knowledge

5. What is concept testing, and why is it important?

ANS:
Answer not provided.

PTS: 1 DIF: Easy
NAT: AACSB: Communication | CBE: Model Strategy | CBE: Model Product
TYP: Knowledge

6. What exactly is analyzed during the business analysis phase of new-product development?

ANS:
Answer not provided.

PTS: 1 DIF: Moderate
NAT: AACSB: Communication | CBE: Model Strategy | CBE: Model Product
TYP: Knowledge

7. Discuss the advantages and problems associated with test marketing.

ANS:
Answer not provided.

PTS: 1 DIF: Easy
NAT: AACSB: Analytic | CBE: Model Product | CBE: Model Strategy
TYP: Knowledge

8. What is commercialization, and how is it achieved?

ANS:
Answer not provided.

PTS: 1 DIF: Easy
NAT: AACSB: Communication | CBE: Model Strategy | CBE: Model Product
TYP: Knowledge

9. Discuss the major approaches that marketers use to differentiate their products.

ANS:
Answer not provided.

PTS: 1 DIF: Moderate
NAT: AACSB: Analytic | CBE: Model Product | CBE: Model Strategy
TYP: Knowledge

10. Identify and explain the dimensions of product quality.

ANS:
Answer not provided.

PTS: 1 DIF: Moderate
NAT: AACSB: Communication | CBE: Model Product TYP: Knowledge

Related

Reviews (0)

Reviews

There are no reviews yet.

Be the first to review “Marketing, International Edition 16th Edition By G. Tomas- Test Bank” Cancel reply

Your email address will not be published. Required fields are marked *

Shipping & Delivery

Related products

-18%
Advertising And Promotion Global Edition By Belch Test Bank
Compare
Quick view

Advertising And Promotion Global Edition By Belch -Test Bank

$55.00 $45.00
Add to cart
-18%
International Marketing 17th Edition By Cateora – Test Bank
Compare
Quick view

International Marketing 17th Edition By Cateora – Test Bank

$55.00 $45.00
Add to cart
-18%
International Marketing 18Th Edition By Philip Cateora – Test Bank
Compare
Quick view

International Marketing 18Th Edition By Philip Cateora – Test Bank

$55.00 $45.00
Add to cart
-18%
Global Marketing 3rd Edition By Gillespie – Test Bank
Compare
Quick view

Global Marketing 3rd Edition By Gillespie – Test Bank

$55.00 $45.00
Add to cart
-18%
Advertising Promotion Integrated Marketing Communications International 9th Edition By Terence – Test Bank
Compare
Quick view

Advertising Promotion Integrated Marketing Communications, International 9th Edition By Terence – Test Bank

$55.00 $45.00
Add to cart
-18%
Advertising And Integrated Brand Promotion 7th Edition By OGuinn – Test Bank
Compare
Quick view

Advertising And Integrated Brand Promotion 7th Edition By OGuinn – Test Bank

$55.00 $45.00
Add to cart
-18%
International Marketing And Export Management 7th Edition By Gerald Albaum – Test Bank
Compare
Quick view

International Marketing And Export Management 7th Edition By Gerald Albaum – Test Bank

$55.00 $45.00
Add to cart
-18%
Basic Marketing A Marketing Strategy Planning Approach 18th Edition By Perreault – Test Bank
Compare
Quick view

Basic Marketing A Marketing Strategy Planning Approach 18th Edition By Perreault – Test Bank

$55.00 $45.00
Add to cart
testbank logo 1 1

312 SW GREENWICH DR
LEES SUMMIT, MO 64082

  • wd cursor dark +447477176951
  • wd phone dark Phone: (064) 332-1233
  • wd envelope dark Email: support@testbank.llc
Products
  • Living In The Environment 18th Edition By G. Tyler Miller – Test Bank Living In The Environment 18th Edition By G. Tyler Miller – Test Bank $55.00 $45.00
  • Medical Surgical Nursing Preparation For Practice 2nd Edition By Osborn – Test Bank Medical Surgical Nursing Preparation For Practice 2nd Edition By Osborn – Test Bank $55.00 $45.00
Our stores
  • Test Bank
  • Shop
  • FAQs
  • Wishlist
USEFUL LINKS
  • Education
  • Astronomy
  • Engineering
  • Humanities
  • Leadership
Footer Menu
  • About us
  • Contact us
  • Privacy Policy
  • Term & Conditions
  • Billing Terms & Conditions

© 2023 testbank.llc. All rights reserved

payments
  • Menu
  • Categories
  • Education
  • Astronomy
  • Engineering
  • Humanities
  • Leadership
  • SCIENCES & TECHNOLOGY
    • Microbiology/Biology
    • Environmental Science
    • Computing Technology
    • Anatomy & Physiology
    • Information Technology
    • Pediatric Primary
    • Research Method
    • Basic Chemistry
    • Marine Biology
    • Science Fiction
    • Biochemistry
    • Embryology
    • Hematology
    • Photography
    • Philosophy
    • Astronomy
    • Pathology
    • Biology
    • Physics
    • Math
  • BUSINESS & MANAGEMENT
    • Business
    • Accounting
    • Marketing
    • Statistics
    • Banking
    • Management
    • Personal Finance
    • Employment law
    • Financial Accounting
    • Taxation of Business
    • Business Statistics
    • People Management
  • HUMANITIES & SOCIAL SCIENCES
    • Abnormal Child & Psychology
    • Psychology
    • Sociology
    • Education Teaching
    • Zoology
    • Audiology
    • Politics
    • Geography
    • Pathophysiology
    • Religion
    • Cinematography
    • Abnormal Behavior
  • SALES & MARKTTING
    • Differential Diagnoses
    • Creative Thinking
    • Food & Culture
    • Primary Care
    • Organizations
    • Radiologic
    • Music
    • Mass Media
    • Database
    • Forecasting
    • Adolescence
    • Finance
    • Data Analysis
    • Discovering
    • Investment
    • Language
  • STRUCTURE & FUNCTION
    • Understanding Dying
    • Home Improvement
    • Travel And Tourism
    • Web Development
    • Thriller & Suspense
    • Illustrated Anatomy
    • Social work
    • Web Design
    • Financial
    • Essentials
    • LPN to RN
    • Auditing
  • HEALTH PROFESSIONS
    • Nursing
    • Pharmacology / Surgical
    • Surgical Technology
    • Health & Disease
    • Blood Banking
    • Medical
    • Medicine
    • Emergency Care
    • Nutritional Care
    • Dental Materials
    • Cancer
  • HUMANITIES
    • Communication
    • Economics
    • Education
    • History
    • Human Development
    • Human Physiology
    • Human Sexuality
    • Criminal Justic
    • Living with Art
    • Art
    • Leadership
    • Learning
    • Legal Environment
    • Lifespan
    • Relationship
  • EXAMS
    • Physical Exams
    • Engineering Exams
  • Compare
  • Login / Register
Shopping cart
close
Start typing to see products you are looking for.
Shop
0 items Cart
My account