Introduction to Mass Communication Media Literacy and Culture 9th Edition By Stanley J. Baran – Test Bank

Chapter 11: Public Relations

Test Questions

Multiple-Choice Questions

1. Which group calls for an industry to adopt a position of full and total disclosure of information?
2. floggers
3. transparentists
4. flacks
5. lobbyists

Answer: b

Bloom’s level: Remember

2. An event staged specifically to attract public attention is a
3. pseudo-event.
4. photo op.
5. managed moment.

Answer: a

Bloom’s level: Remember

3. The first U.S. presidential press secretary was
4. T. Barnum.
5. Mason Weems.
6. John Jay.
7. Amos Kendall.

Answer: d

Bloom’s level: Remember

4. “A sucker is born every minute” was the public relations philosophy of what legendary PR practitioner?
5. T. Barnum
6. Mason Weems
7. John Jay
8. Amos Kendall

Answer: a

Bloom’s level: Remember

5. The first corporate public relations department was established in 1889 by
6. the New York Central Railroad.
7. the New York
8. the Publicity Bureau.
9. Westinghouse Electric.

Answer: d

Bloom’s level: Remember

6. The first publicity company, _____________, was established in 1906 to help the railroad industry challenge legislation it opposed.
7. W. Ayers & Sons
8. the New York World
9. the Publicity Bureau
10. Lord and Thomas

Answer: c

Bloom’s level: Remember

7. Around 1913, public relations pioneer _____________ issued his Declaration of Principles, which moved the profession’s focus from primarily dispensing publicity to providing information.
8. Mason Weems
9. George Creel
10. Edward Bernays
11. Ivy Lee

Answer: d

Bloom’s level: Remember

8. President Woodrow Wilson appointed _____________ to head the Committee on Public Information to build public support for U.S. participation in World War I.
9. Mason Weems
10. George Creel
11. Edward Bernays
12. Ivy Lee

Answer: b

Bloom’s level: Remember

9. Around the 1920s, public relations pioneer _____________ began stressing two-way communication—that is, public relations practitioners talking to people, and in return listening to them when they talked back.
   1. Mason Weems
   2. George Creel
   3. Edward Bernays
   4. Ivy Lee

Answer: c

Bloom’s level: Remember

10. President Franklin D. Roosevelt made impressive use of which medium as a public relations tool to sell his New Deal directly to the people?
11. mass-circulation newspapers
12. mass-circulation magazines
13. radio
14. talking movies

Answer: c

Bloom’s level: Remember