Introduction to Mass Communication Media Literacy and Culture 11th Edition By Baran – Test Bank

Chapter 11
Public Relations

1. Which group calls for an industry to adopt a position of full and total disclosure of information?
A. flacks
B. floggers
C. lobbyists
D. transparentists

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Topic: Trends and Convergence in Public Relations

2. An event staged specifically to attract public attention is a
A. managed moment.
B. nonevent.
C. pseudo-event.
D. photo op.

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Topic: A Short History of Public Relations

3. The first U.S. presidential press secretary was
A. P. T. Barnum.
B. Mason Weems.
C. Amos Kendall.
D. John Jay.

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Topic: A Short History of Public Relations

4. “A sucker is born every minute” was the public relations philosophy of what legendary PR practitioner?
A. P. T. Barnum
B. Mason Weems
C. John Jay
D. Amos Kendall

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Topic: A Short History of Public Relations

5. The first corporate public relations department was established in 1889 by
A. the New York World.
B. the Publicity Bureau.
C. the New York Central Railroad.
D. Westinghouse Electric.

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Topic: A Short History of Public Relations

6. The first publicity company, _____________, was established in 1906 to help the railroad industry challenge legislation it opposed.
A. the Publicity Bureau
B. the New York World
C. Lord and Thomas
D. N. W. Ayers & Sons

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Topic: A Short History of Public Relations

7. Around 1913, public relations pioneer _____________ issued his Declaration of Principles, which moved the profession’s focus from primarily dispensing publicity to providing information.
A. Mason Weems
B. Edward Bernays
C. Ivy Lee
D. George Creel

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Topic: A Short History of Public Relations

8. President Woodrow Wilson appointed _____________ to head the Committee on Public Information to build public support for U.S. participation in World War I.
A. George Creel
B. Edward Bernays
C. Ivy Lee
D. Mason Weems

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Topic: A Short History of Public Relations

9. Around the 1920s, public relations pioneer _____________ began stressing two-way communication—that is, public relations practitioners talking to people, and in return listening to them when they talked back.
A. George Creel
B. Edward Bernays
C. Mason Weems
D. Ivy Lee

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Topic: A Short History of Public Relations

10. President Franklin D. Roosevelt made impressive use of which medium as a public relations tool to sell his New Deal directly to the people?
A. radio
B. talking movies
C. mass-circulation magazines
D. mass-circulation newspapers