CB 8th Edition By Babin – Test Bank

CB 8th Edition By Babin – Test Bank

1. A circadian cycle is the rhythm of seasons that varies with the time of the year.
a. True
b. False
ANSWER: False

2. Outshopping is often motivated simply by the desire for the experience.
a. True
b. False
ANSWER: True

3. Epistemic shopping includes activities oriented toward a specific, intended purchase or purchases.
a. True
b. False
ANSWER: False

4. A fearful consumer tends to buy less and enjoy the experience less.
a. True
b. False
ANSWER: True

5. Situational influences are enduring characteristics of either a particular consumer or a product or brand.
a. True
b. False
ANSWER: False

6. Increasing the number and visibility of security personnel can induce fear in consumers because too many security personnel make consumers nervous.
a. True
b. False
ANSWER: False

7. Consumers who experience time pressure are able to recall more information about product choices than are consumers in the same situation who are not under the situational influence of time pressure.
a. True
b. False
ANSWER: False

8. Among all methods of payment, cash payments have a way of emphasizing the sacrifice required for purchase.
a. True
b. False
ANSWER: True

9. Signs that emphasize price by using large numerals create the perception of an upscale store.
a. True
b. False
ANSWER: False

10. Temporal factors include situational influences related to economic resources, orientation, mood, and other emotional perceptions such as fear.
a. True
b. False
ANSWER: False