Business Research Methods 13th Edition By Pamela Schindler – Test Bank

Chapter 11 Stage 3: Measurement Questions

1) Which of the following terms refers to a learned, stable predisposition to respond to oneself, other persons, objects, or issues in a consistently favorable or unfavorable way?
A) Opinion
B) Attitude
C) Personality trait
D) Construct
E) Behavior

Answer: B
Difficulty: 1 Easy
Topic: The Nature of Attitudes
Learning Objective: 11-2 The critical decisions involved in selecting an appropriate measurement scale for a measurement question.
Bloom’s: Remember
Accessibility: Keyboard Navigation
Gradable: automatic

2) Which of the following characteristics is not true of attitudes?
A) Learned
B) Stable
C) Accessible
D) Enduring
E) Fluctuating

Answer: E
Difficulty: 1 Easy
Topic: The Nature of Attitudes
Learning Objective: 11-2 The critical decisions involved in selecting an appropriate measurement scale for a measurement question.
Bloom’s: Remember
Accessibility: Keyboard Navigation
Gradable: automatic

3) “The adoption rate of smartphones continues to accelerate.” This statement is an example of a(n) ________ attitude.
A) cognitive
B) affective
C) conative
D) behavioral
E) peripheral

Answer: A
Difficulty: 2 Medium
Topic: The Nature of Attitudes
Learning Objective: 11-2 The critical decisions involved in selecting an appropriate measurement scale for a measurement question.
Bloom’s: Understand
Accessibility: Keyboard Navigation
Gradable: automatic

4) “It is so annoying when people use their cellular telephones in restaurants.” What is the basis of the attitude reflected in this statement?
A) Cognitive
B) Affective
C) Conative
D) Behavioral
E) Peripheral

Answer: B
Difficulty: 2 Medium
Topic: The Nature of Attitudes
Learning Objective: 11-2 The critical decisions involved in selecting an appropriate measurement scale for a measurement question.
Bloom’s: Understand
Accessibility: Keyboard Navigation
Gradable: automatic

5) “I turn off my cellular telephone when I am in restaurants.” What is the basis of the attitude reflected in this statement?
A) Cognitive
B) Affective
C) Conative
D) Centrality
E) Peripheral

Answer: C
Difficulty: 2 Medium
Topic: The Nature of Attitudes
Learning Objective: 11-2 The critical decisions involved in selecting an appropriate measurement scale for a measurement question.
Bloom’s: Understand
Accessibility: Keyboard Navigation
Gradable: automatic

6) A cognitive basis for an attitude means that the attitude is based on a ________.
A) feeling
B) behavior
C) value
D) culture
E) belief

Answer: E
Difficulty: 2 Medium
Topic: The Nature of Attitudes
Learning Objective: 11-2 The critical decisions involved in selecting an appropriate measurement scale for a measurement question.
Bloom’s: Understand
Accessibility: Keyboard Navigation
Gradable: automatic

7) An affective basis for an attitude means that the attitude is based on a(n) ________.
A) feeling
B) behavior
C) opinion
D) culture
E) belief

Answer: A
Difficulty: 2 Medium
Topic: The Nature of Attitudes
Learning Objective: 11-2 The critical decisions involved in selecting an appropriate measurement scale for a measurement question.
Bloom’s: Understand
Accessibility: Keyboard Navigation
Gradable: automatic

8) A conative basis for an attitude means that the attitude is based on a ________.
A) feeling
B) behavior
C) value
D) culture
E) belief

Answer: B
Difficulty: 2 Medium
Topic: The Nature of Attitudes
Learning Objective: 11-2 The critical decisions involved in selecting an appropriate measurement scale for a measurement question.
Bloom’s: Understand
Accessibility: Keyboard Navigation
Gradable: automatic

9) All of the following may be used with measurement questions built on graphic rating scales except ________.
A) icons
B) pictures
C) words
D) comparisons
E) numbers

Answer: D
Difficulty: 2 Medium
Topic: Rating Questions
Learning Objective: 11-3 The characteristics and use of various questions based on the categories of scales: rating, ranking, sorting, and other scales.
Bloom’s: Understand
Accessibility: Keyboard Navigation
Gradable: automatic

10) Which of the following statements is true concerning the applicability of attitudes in understanding behavior?
A) General attitudes are the best predictors of behavior.
B) Behavior is affected equally by those attitudes formed via social learning and those formed via behavioral learning.
C) Cognitive attitudes influence behavior better than affective-based attitudes.
D) A single, global measure of attitude is necessary to predict behavior.
E) All of the above are true.

Answer: C
Difficulty: 2 Medium
Topic: The Nature of Attitudes
Learning Objective: 11-2 The critical decisions involved in selecting an appropriate measurement scale for a measurement question.
Bloom’s: Understand
Accessibility: Keyboard Navigation
Gradable: automatic