Business Communication 5th Canadian Edition By Locker – Test Bank

11 Key

1.
(p. 180) Reader benefits appeal only to the attitudes of your audience.

FALSE

Blooms: Knowledge
Difficulty: Easy
Learning Objective: 11-01 Knowledge of peoples motivations and needs
Locker – Module 11 #1

2.
(p. 180) When you describe benefits that focus on readers’ needs and wants, people feel more positive about you and your request.

TRUE

Blooms: Knowledge
Difficulty: Easy
Learning Objective: 11-01 Knowledge of peoples motivations and needs
Locker – Module 11 #2

3.
(p. 180) Reader benefits help people understand the relationships among effort, performance, and reward.

TRUE

Blooms: Comprehension
Difficulty: Medium
Learning Objective: 11-02 Knowledge of the importance of identifying audience benefits
Locker – Module 11 #3

4.
(p. 181) Identifying the obvious features of your product or policy is the first step in brainstorming when benefits are hard to identify.

FALSE

Blooms: Comprehension
Difficulty: Medium
Learning Objective: 11-04 Skills to use audience analysis to identify and choose reader benefits
Locker – Module 11 #4

5.
(p. 181) When reader benefits are difficult to identify, one should keep in mind the feelings and values of the audience and focus on the obvious features of your product or policy.

FALSE

Blooms: Comprehension
Difficulty: Medium
Learning Objective: 11-04 Skills to use audience analysis to identify and choose reader benefits
Locker – Module 11 #5

6.
(p. 182) The more benefits you think of, the easier it will be to choose ones that will directly appeal to your audience.

TRUE

Blooms: Comprehension
Difficulty: Medium
Learning Objective: 11-04 Skills to use audience analysis to identify and choose reader benefits
Locker – Module 11 #6

7.
(p. 183) According to Maslow’s hierarchy of needs, needs for safety and security are the most basic.

FALSE

Blooms: Knowledge
Difficulty: Easy
Learning Objective: 11-01 Knowledge of peoples motivations and needs
Locker – Module 11 #7

8.
(p. 185) One should use at least one benefit for each subgroup in the audience.

TRUE

Blooms: Knowledge
Difficulty: Easy
Learning Objective: 11-06 Skills to match the benefit to the audience
Locker – Module 11 #8

9.
(p. 185) One should use the reader benefits that cannot be developed most fully because they are the most important ones.

FALSE

Blooms: Comprehension
Difficulty: Medium
Learning Objective: 11-06 Skills to match the benefit to the audience
Locker – Module 11 #9

10.
(p. 185) Intrinsic benefits are natural outcomes of doing something, or using a product.

TRUE